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Google Ads case study

682 leads from Google Ads

$50 a day on campaigns nobody had touched. Same spend, click rate from 1% to 11%, 682 leads and ~$262,000 in rentals.

Service
Paid ads
Platform
Google Ads
Trade
Boat rentals
Area
Florida
Time
Since Jul 2025
Source
Google Ads
How our ads work

Before they came to us.

Two untouched campaigns, ~20% of spend wasted, no booking tracking.

Before HardHat LaunchA boat rental company, Florida3problems.
Every one fixed below.
Never optimizedCampaigns untouched“Never optimized.”
No trackingNo booking trackingNo idea which ads booked.
~20% wasted~20% of spend wastedOn searches that never rent.

How we did it.

Here is what we ran for them on Google. Five pieces.

  1. New structure, new ads.

    See our Google ads

  2. Negative keywords on searches from people who never rent.

    See how we run Google

  3. Every booking tied to the ad that brought it.

    See how we track

  4. One per boat + trip length.

    • A page for every boat
    • A page for every trip length
    • Book online from the page

  5. Push 2- and 3-day rentals. Half of it is here. The rest stays between us and them.

    See how we build offers

What happened.

The click rate, the conversions, and what they turned into.

From this client’s real campaign. To keep them confidential, we don’t show their name, logo, exact ads or exact offer here. These are real: we keep every internal note, number and screenshot, and we walk you through them live on a confidential call. Ask us for the real numbers

01

Click rate

1% → 11%, same budget.

02

Conversions

682 leads: bookings + inquiries.

03

Money

~239 bookings, ~$262,000 in rentals, ~10× the spend.

Bulletproof reporting.

Every number, from the first click to the money in the bank, tracked in their HHL CRM.

See how we track it
Beckett Colee

These numbers are REAL.

“I take pride in that. When I first started, I could not share, collect or produce results like these. Every number on these pages is tracked and comes from our clients’ own reports. Real information they shared with us, because we believe in transparency.”

Beckett Colee Founder, HardHat Launch

How long it took.

1 seasonfrom the restart to 682 leads

  1. Jul 15, 2025: Campaigns restarted

    The two old campaigns, rebuilt.

  2. Jul 31: Ads audit

    Every search term checked.

  3. Aug 7: Tracking tests

    Testing bookings tied back to the ads.

  4. Aug 2025: Booking tracking live

    Every booking tied to the ad that brought it.

  5. Season 1: 682 leads

    Bookings + inquiries from Google Ads.

  1. Jul 15, 2025Campaigns restarted

    The two old campaigns, rebuilt.

  2. Jul 31Ads audit

    Every search term checked.

  3. Aug 7Tracking tests

    Testing bookings tied back to the ads.

  4. Aug 2025Booking tracking live

    Every booking tied to the ad that brought it.

  5. Season 1682 leads

    Bookings + inquiries from Google Ads.

Every date is a real one.

In their words.

OwnerOwner, boat rental company · Florida

Owner quote to come.

What it ran on.

The same services you can start with. Every client starts on the free website and the HHL CRM.

Paid advertising

Ads that bring in jobs, tracked to the dollar.

  • An offer worth stopping for
  • Ads on Facebook + Google
  • Every lead tracked to the job
See how it works

Our free website offer

A custom website, built for you. $0 to build, yours to keep.

  • Built to turn visits into calls
  • Unlimited changes
  • Yours, even if you leave
See how it works

Our free HHL CRM offer

Every lead, call and text in one place, and it follows up for you.

  • Every lead answered in seconds
  • Estimates + invoices that chase themselves
  • Jobs, crews and tasks in one place
See how it works

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Results vary. Every business, market and season is different. Every number on this page is from the client’s own accounts or reported by the owner.