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SEO case study

$1.6M in jobs from Google

139 impressions and 14 clicks a month in January 2025. Fifteen months later, 204,177 impressions, 950 clicks and #1 for 37 searches, with gas station and commercial work.

Trade
Site work
Area
Confidential location
Time
14 months · Feb 2025 to Apr 2026
How our SEO works

Before they came to us.

Barely on Google, after a previous vendor “delivered terrible”.

Before HardHat LaunchA contractor, Confidential location3problems.
Every one fixed below.
Burned beforeLast vendor “delivered terrible”Paid for SEO, got nothing.
139 a month139 impressions a monthInvisible on Google.
Referrals onlyWord of mouth onlyNo leads from online.

How we got them to #1.

Here are the services we ran for them.

  1. Built for the jobs they want most.

    • Grading, land clearing, excavation, site prep
    • Commercial pads and developer work
    • Guides that answer what buyers search (rates, costs)
    See how we build pages

  2. Built out, weekly posts.

    See how we set up profiles

  3. Pages for every service × town.

    • 25 service-in-town pages by Sep 2025
    • Blogs every month
    • Medium articles linking back
    See how we build pages

  4. Listings cleaned up everywhere.

    See where we build links

  5. Grew from 6 to 99 tracked searches.

    See how we track it

What happened.

The searches they own, Google’s own numbers, and the jobs.

From this client’s real campaign. To keep them confidential, we don’t show their name, logo, exact ads or exact offer here. These are real: we keep every internal note, number and screenshot, and we walk you through them live on a confidential call. Ask us for the real numbers

01

Rankings

#1 for 37 searches, 80 of 99 in the top 10.

Rank report, Apr 2 2026 · website results, 37 of 99 tracked searches at #1 (6 shown)

02

Traffic

139 to 204,177 impressions a month, 14 to 950 clicks.

Google Search ConsoleInspect any URL in “https://ourclient.com/”OC
Performance on Search results Export
Impressions times Google showed themClicks times someone clicked to their site×1,470 impressions, Jan 2025 to Apr 2026
03

Jobs

Gas station, developer and commercial work from Google.

Bulletproof reporting.

Every number, from the first click to the money in the bank, tracked in their HHL CRM.

See how we track it
Beckett Colee

These numbers are REAL.

“I take pride in that. When I first started, I could not share, collect or produce results like these. Every number on these pages is tracked and comes from our clients’ own reports. Real information they shared with us, because we believe in transparency.”

Beckett Colee Founder, HardHat Launch

How long it took.

8 monthsfrom the start to #1 for 13 of 32 searches

  1. Feb 2025: SEO starts

    139 impressions the month before. Only their own name at #1.

  2. May 31 2025: 3 of 27 at #1

    The first job searches come in.

  3. Oct 2 2025: 13 of 32 at #1

    30 of 32 in the top 10.

  4. Apr 2026: 37 of 99 at #1, the peak

    204,177 impressions and 950 clicks in the month.

  5. Sep 2026: Commercial pipeline from Google

    Gas station, developer and commercial bids.

  1. Feb 2025SEO starts

    139 impressions the month before. Only their own name at #1.

  2. May 31 20253 of 27 at #1

    The first job searches come in.

  3. Oct 2 202513 of 32 at #1

    30 of 32 in the top 10.

  4. Apr 202637 of 99 at #1, the peak

    204,177 impressions and 950 clicks in the month.

  5. Sep 2026Commercial pipeline from Google

    Gas station, developer and commercial bids.

Every date is a real one.

In their words.

OwnerOwner, site work contractor

Owner quote to come.

What it ran on.

The same services you can start with. Every client starts on the free website and the HHL CRM.

SEO & Google

Show up when people nearby search for what you do.

  • Your Google profile, done right
  • A page for every job, in every town
  • A rank report every month
See how it works

Our free website offer

A custom website, built for you. $0 to build, yours to keep.

  • Built to turn visits into calls
  • Unlimited changes
  • Yours, even if you leave
See how it works

Our free HHL CRM offer

Every lead, call and text in one place, and it follows up for you.

  • Every lead answered in seconds
  • Estimates + invoices that chase themselves
  • Jobs, crews and tasks in one place
See how it works

Same client, other services.

Site workConfidential location$1.6Min commercial contracts from GoogleRead the case

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Results vary. Every business, market and season is different. Every number on this page is from the client’s own accounts or reported by the owner.