Paid advertising
Ads that bring in jobs, tracked to the dollar.
- An offer worth stopping for
- Ads on Facebook + Google
- Every lead tracked to the job
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Facebook ads case study
$84,000 in jobs from $4,300 in Facebook ads
About 4 leads a month from everything combined. One Facebook campaign brought 31 leads in 90 days and $84,000 in jobs.
9:41
OC
Our Client
Sponsored ·
Grading, clearing and site work. Our own crew, our own machines.
Dave Morris and 64 others11 comments
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Ads Manager · CampaignGrading + clearing | Offer Active
May 26 to Aug 26, 2026 Leads per week
Results31Leads
Cost per result$138.71Per lead
Amount spent$4,300Total
Aug 18 to 264 leads
Before they came to us.
About 4 leads a month from all sources.
Before HardHat LaunchAn excavation + site work company, Montana3problems.
Every one fixed below.
Every one fixed below.
Boosts onlyBoosted posts, no leadsMoney on boosts, nothing back.
No reason to callNo offerNothing to call about.
~4 a month~4 leads a monthFrom everything combined.
How we did it.
Here is what we ran for them. Five pieces.
A clear reason to call now. Half of it is here. The rest stays between us and them.
See how we build offersFive ads on the same budget. AD-5 won with 15 of the 31 leads.
See how we test adsEvery lead in the CRM in seconds.
One site, one offer, one button.
Same-day callback.
- Every lead called back the same day
- Every call logged in the CRM
What happened.
The leads, the ad that won, and what they turned into.
From this client’s real campaign. To keep them confidential, we don’t show their name, logo, exact ads or exact offer here. These are real: we keep every internal note, number and screenshot, and we walk you through them live on a confidential call. Ask us for the real numbers
01
Leads
31 site work leads in 90 days.
Leads CenterMay 26 to Aug 26, 202631 leads
Dave MorrisSite work quote form · Aug 26Grading
In CRM
In CRMAmy ChenSite work quote form · Aug 24Land clearing In CRM
In CRMTom ReyesSite work quote form · Aug 21Excavation In CRM
In CRMJanet PriceSite work quote form · Aug 19Grading In CRM
In CRMMike OrtizSite work quote form · Aug 14Demolition In CRM
In CRM+ 26 more leads
By job asked about
By month
14Jun7Jul10Aug
02
Best ad
One ad brought 15 of the 31.
Ads
OOur Client
100Opportunity score
Updated just nowReview and publish Campaigns Ad sets Ads May 26, 2026 - Aug 26, 2026
+ Create Duplicate Edit A/B test Columns: Performance Breakdown
| Off / On | Ad | Delivery | Results | Cost per result | Amount spent | CTR (link click-through) | |
|---|---|---|---|---|---|---|---|
 AD-5 | Grading + clearing offer Winner | Active | 15 Leads | $110.00 Per lead | $1,650.00 | 1.94% | ||
 3AD-2 | Site prep | Carousel | Active | 6 Leads | $158.33 Per lead | $950.00 | 1.48% | ||
 AD-1 | Excavation | Photo | Active | 4 Leads | $175.00 Per lead | $700.00 | 1.21% | ||
 AD-4 | Driveways + pads | Photo | Active | 4 Leads | $150.00 Per lead | $600.00 | 1.35% | ||
 0:15AD-3 | Land clearing | Reel | Active | 2 Leads | $200.00 Per lead | $400.00 | 0.92% | ||
Results from 5 ads | 31 Total | $138.71 Per lead | $4,300.00 Total spent | 1.38% Per impression |
AdsMay 26 to Aug 26, 2026
AD-5 | Grading + clearing offerActiveWinner15$110.00AD-2 | Site prep | CarouselActive6$158.33AD-1 | Excavation | PhotoActive4$175.00AD-4 | Driveways + pads | PhotoActive4$150.00AD-3 | Land clearing | ReelActive2$200.00Results from 5 ads$4,300.00 spent31$138.71 per lead
03
Money
~7 jobs, $84,000 from $4,300 in ads: ~19× back on spend.
Leads31 in 90 days
Quotes~1445% of leads
Jobs booked~750% of quotes
The 7 booked jobs, June to August A day a site work job was booked
~23%lead to close~7 booked jobs from 31 leads
Jobs booked a month
Bulletproof reporting.
Every number, from the first click to the money in the bank, tracked in their HHL CRM.
See how we track itReporting · 90 days · Jun to Aug 2026 Their real numbersThe money$84,000in jobs from Facebook ads
- ~19×back on ad spend
- $4,300ad spend
- ~7jobs booked, ~$12,000 each
- 31leads in 90 days
- ~$140per lead
- ~14quotes
- Spend$4,300
- Leads31
- Quotes~14
- Jobs~7
- Revenue$84,000
These numbers are REAL.
“I take pride in that. When I first started, I could not share, collect or produce results like these. Every number on these pages is tracked and comes from our clients’ own reports. Real information they shared with us, because we believe in transparency.”
Beckett Colee Founder, HardHat Launch
How long it took.
90 daysfrom the ads going live to 31 leads
- Feb 19: Ads landing site
The site built for the offer.
- May 26: Ads live
Five ads on one offer.
- Jun: 14 leads
The first month of leads.
- Aug 26: 31 leads, ~7 jobs
31 site work leads in 90 days, $84,000 in jobs.
- Feb 19Ads landing site
The site built for the offer.
- May 26Ads live
Five ads on one offer.
- Jun14 leads
The first month of leads.
- Aug 2631 leads, ~7 jobs
31 site work leads in 90 days, $84,000 in jobs.
Every date is a real one.
In their words.
OwnerOwner, excavation + site work company
Owner quote to come.
What it ran on.
The same services you can start with. Every client starts on the free website and the HHL CRM.
Our free website offer
A custom website, built for you. $0 to build, yours to keep.
- Built to turn visits into calls
- Unlimited changes
- Yours, even if you leave
Our free HHL CRM offer
Every lead, call and text in one place, and it follows up for you.
- Every lead answered in seconds
- Estimates + invoices that chase themselves
- Jobs, crews and tasks in one place
More case studies.
Every case studyExterior cleaningCanton, GA$61,000in jobs from Google callsRead the case DistributionConfidential location$408,000in lifetime gross profit from 5 customersRead the case Exterior cleaningCanton, GA$15,000booked in one day from past customersRead the case
Results vary. Every business, market and season is different. Every number on this page is from the client’s own accounts or reported by the owner.