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CRM case study

$15,000 booked in one day from past customers

1,650 past customers sitting in an old system. One text campaign: $15,000 booked the first day and $31,400 booked in total.

Service
HHL CRM
Trade
Exterior cleaning
Area
Canton, GA
Time
90 days · Jul 14 to Oct 2026
Source
Owner reported
How the HHL CRM works

Before they came to us.

1,650 past customers in an old system, never contacted again after the job.

Before HardHat LaunchA pressure washing company, Canton, GA3problems.
Every one fixed below.
Never contactedPast customers never contacted1,650 old customers, zero follow-ups.
BuriedList stuck in the old systemCustomers buried in an old CRM export.
WaitingWaiting for the phoneRepeat work only when a customer remembered them.

How we fixed it.

One text campaign to the customers they already had, run from the HHL CRM.

  1. Cleaned 1,650 contacts out of the old system.

    See database reactivation

  2. Message A got 12.3% replies vs 7.9% for B.

    See the campaign

  3. Answers questions and books the estimate.

    See the AI

  4. 22 estimates in 2 days, $13,193 quoted.

    See the estimates

  5. Every estimate followed up until yes or no.

    See the follow-up

What happened.

The same customers, a second job. Nothing was bought.

From this client’s real campaign. To keep them confidential, we don’t show their name, logo, exact ads or exact offer here. These are real: we keep every internal note, number and screenshot, and we walk you through them live on a confidential call. Ask us for the real numbers

01

The send

1,175 texts in 2 days, 9.7% replied.

02

Day one

$15,000 booked the first day.

03

The total

~41 jobs, $31,400 booked from the list.

Bulletproof reporting.

Every number, from the first click to the money in the bank, tracked in their HHL CRM.

See how we track it
Beckett Colee

These numbers are REAL.

“I take pride in that. When I first started, I could not share, collect or produce results like these. Every number on these pages is tracked and comes from our clients’ own reports. Real information they shared with us, because we believe in transparency.”

Beckett Colee Founder, HardHat Launch

How long it took.

1 dayfrom the first text to $15,000 booked

  1. May 11: Build starts

    The campaign built in the HHL CRM.

  2. Jul 14: First texts out

    Two messages, split-tested, in their name.

  3. Day 1: $15k booked

    Owner reported, the first day.

  4. Jul 16: 1,175 sent, 114 replies

    9.7% replied, 22 estimates out, $13,193.

  5. Day 30: ~$27.5k booked

    Every estimate followed up until yes or no.

  6. Day 90: $31.4k booked

    About 41 jobs from the list.

  1. May 11Build starts

    The campaign built in the HHL CRM.

  2. Jul 14First texts out

    Two messages, split-tested, in their name.

  3. Day 1$15k booked

    Owner reported, the first day.

  4. Jul 161,175 sent, 114 replies

    9.7% replied, 22 estimates out, $13,193.

  5. Day 30~$27.5k booked

    Every estimate followed up until yes or no.

  6. Day 90$31.4k booked

    About 41 jobs from the list.

Every date is a real one.

In their words.

Name kept privateOwner, exterior cleaning · North Georgia

Owner quote to come.

What it ran on.

The same services you can start with. Every client starts on the free website and the HHL CRM.

Our free HHL CRM offer

Every lead, call and text in one place, and it follows up for you.

  • Every lead answered in seconds
  • Estimates + invoices that chase themselves
  • Jobs, crews and tasks in one place
See how it works

Our free website offer

A custom website, built for you. $0 to build, yours to keep.

  • Built to turn visits into calls
  • Unlimited changes
  • Yours, even if you leave
See how it works

Same client, other services.

Exterior cleaningCanton, GA$200,000in jobs run through the HHL CRMRead the case Exterior cleaningCanton, GA$61,000in jobs from Google callsRead the case

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Results vary. Every business, market and season is different. Every number on this page is from the client’s own accounts or reported by the owner.