← Case studies Confidential client

SEO case study

$40,000 in jobs from Google

347 impressions in May, 4,060 in August.

Trade
Excavation
Area
Montana
Time
3 months · May to Aug 2026
How our SEO works

Before they came to us.

Barely on Google.

Before HardHat LaunchAn excavation + site work company, Montana3problems.
Every one fixed below.
347 a month347 impressions a monthInvisible on Google.
Half-builtProfile half-builtFew posts, few photos.
6 reviews6 reviewsNot enough to win the click.

How we got them seen.

Here are the services we ran for them.

  1. Grading, excavation, clearing and demolition.

    • Grading
    • Excavation
    • Land clearing
    • Demolition
    See how we build pages

  2. Built out, weekly posts.

    See how we set up profiles

  3. Listings everywhere they work.

    See where we build links

  4. Search Console + calls, every month.

    See how we track it

What happened.

Google’s own numbers, the clicks, and the jobs.

From this client’s real campaign. To keep them confidential, we don’t show their name, logo, exact ads or exact offer here. These are real: we keep every internal note, number and screenshot, and we walk you through them live on a confidential call. Ask us for the real numbers

01

Visibility

347 to 4,060 impressions a month.

Google Search ConsoleInspect any URL in “https://ourclient.com/”OC
Performance on Search results Export
Impressions times Google showed themClicks times someone clicked to their site×11.7 impressions, May to Aug
02

Clicks

20 to 37 a month.

03

Jobs

~6 leads, ~3 jobs, ~$40k.

Bulletproof reporting.

Every number, from the first click to the money in the bank, tracked in their HHL CRM.

See how we track it
Beckett Colee

These numbers are REAL.

“I take pride in that. When I first started, I could not share, collect or produce results like these. Every number on these pages is tracked and comes from our clients’ own reports. Real information they shared with us, because we believe in transparency.”

Beckett Colee Founder, HardHat Launch

How long it took.

3 monthsfrom tracking live to 11.7× the impressions

  1. Apr 3: Onboarding

    The plan: the jobs they want, where they work.

  2. May: Tracking live

    347 times shown on Google in the month.

  3. Jun: Service pages live

    Grading, excavation, clearing, demolition.

  4. Aug: 4,060 impressions

    11.7× May. 37 clicks, was 20.

  1. Apr 3Onboarding

    The plan: the jobs they want, where they work.

  2. MayTracking live

    347 times shown on Google in the month.

  3. JunService pages live

    Grading, excavation, clearing, demolition.

  4. Aug4,060 impressions

    11.7× May. 37 clicks, was 20.

Every date is a real one.

In their words.

OwnerOwner, excavation + site work company

Owner quote to come.

What it ran on.

The same services you can start with. Every client starts on the free website and the HHL CRM.

SEO & Google

Show up when people nearby search for what you do.

  • Your Google profile, done right
  • A page for every job, in every town
  • A rank report every month
See how it works

Our free website offer

A custom website, built for you. $0 to build, yours to keep.

  • Built to turn visits into calls
  • Unlimited changes
  • Yours, even if you leave
See how it works

Our free HHL CRM offer

Every lead, call and text in one place, and it follows up for you.

  • Every lead answered in seconds
  • Estimates + invoices that chase themselves
  • Jobs, crews and tasks in one place
See how it works

Same client, other services.

Excavation + gradingMontana$84,000in jobs from $4,300 in Facebook adsRead the case ExcavationMontana$84,000tracked from lead to booked jobRead the case

More case studies.

Every case study
Commercial demolitionFlorida$1.9Min commercial jobs from cold outreachRead the case Exterior cleaningCanton, GA$200,000in jobs run through the HHL CRMRead the case Boat rentalsFlorida682leads from Google AdsRead the case

Results vary. Every business, market and season is different. Every number on this page is from the client’s own accounts or reported by the owner.