← Case studies Under NDA

SEO case study

$96,000 in jobs from website leads

189 Google impressions and no form fills in May. 1,934 and 30 form fills in September.

Trade
Commercial demolition
Area
Florida
Time
4 months · May to Sep 2026
How our SEO works

Before they came to us.

A new site with demo content and no reviews.

Before HardHat LaunchA commercial demolition company, Florida3problems.
Every one fixed below.
UnfinishedSite full of demo contentA template nobody finished.
0 reviews0 reviewsNothing for a GC to check.
189 a month189 impressions a monthInvisible on Google.

How we got them seen.

Here are the services we ran for them.

  1. Demo content out, real projects in.

    • Every demo page and placeholder removed
    • Their real projects and photos in
    • A site audit on Jul 21
    See the free website

  2. On-page rebuilt for demolition, abatement, concrete and site clearing.

    • Commercial demolition
    • Abatement
    • Concrete removal
    • Site clearing
    • Rebuilt on Jul 29
    See how we build pages

  3. Links from Quora, Medium and directories.

    See where we build links

  4. A review ask after every finished job.

    • A review ask after every finished job
    • 0 reviews in July, 5 by Sep 23
    • Every one 5.0
    See the HHL CRM

What happened.

Google’s own numbers, the form fills, and the reviews.

From this client’s real campaign. To keep them confidential, we don’t show their name, logo, exact ads or exact offer here. These are real: we keep every internal note, number and screenshot, and we walk you through them live on a confidential call. Ask us for the real numbers

01

Visibility

189 to 1,934 impressions a month.

Google Search ConsoleInspect any URL in “https://ourclient.com/”OC
Performance on Search results Export
Impressions times Google showed themClicks times someone clicked to their site×10 impressions, May to Sep
02

Leads

0 to 30 form fills a month.

03

Trust

0 to 5 reviews, all 5.0.

Bulletproof reporting.

Every number, from the first click to the money in the bank, tracked in their HHL CRM.

See how we track it
Beckett Colee

These numbers are REAL.

“I take pride in that. When I first started, I could not share, collect or produce results like these. Every number on these pages is tracked and comes from our clients’ own reports. Real information they shared with us, because we believe in transparency.”

Beckett Colee Founder, HardHat Launch

How long it took.

2 monthsfrom the site audit to 30 form fills a month

  1. Apr 27: Tracking starts

    Search Console and Analytics, day one.

  2. Jul 21: Site audit

    Demo content found across the site.

  3. Jul 29: 5 pages rebuilt

    Demolition, abatement, concrete, site clearing.

  4. Sep 23: 5th review

    Five reviews, all 5.0.

  5. Sep: 30 form fills

    1,934 times shown on Google, was 189 in May.

  1. Apr 27Tracking starts

    Search Console and Analytics, day one.

  2. Jul 21Site audit

    Demo content found across the site.

  3. Jul 295 pages rebuilt

    Demolition, abatement, concrete, site clearing.

  4. Sep 235th review

    Five reviews, all 5.0.

  5. Sep30 form fills

    1,934 times shown on Google, was 189 in May.

Every date is a real one.

In their words.

Name kept privateOwner, commercial demolition company · Florida

Owner quote to come.

What it ran on.

The same services you can start with. Every client starts on the free website and the HHL CRM.

SEO & Google

Show up when people nearby search for what you do.

  • Your Google profile, done right
  • A page for every job, in every town
  • A rank report every month
See how it works

Our free website offer

A custom website, built for you. $0 to build, yours to keep.

  • Built to turn visits into calls
  • Unlimited changes
  • Yours, even if you leave
See how it works

Our free HHL CRM offer

Every lead, call and text in one place, and it follows up for you.

  • Every lead answered in seconds
  • Estimates + invoices that chase themselves
  • Jobs, crews and tasks in one place
See how it works

Same client, other services.

Commercial demolitionFlorida$1.9Min commercial jobs from cold outreachRead the case Commercial demolitionFlorida$410,000job tracked from first email to winRead the case

More case studies.

Every case study
Exterior cleaningCanton, GA$200,000in jobs run through the HHL CRMRead the case Excavation + gradingMontana$84,000in jobs from $4,300 in Facebook adsRead the case DistributionConfidential location$408,000in lifetime gross profit from 5 customersRead the case

Results vary. Every business, market and season is different. Every number on this page is from the client’s own accounts or reported by the owner.